by
Lucas, Gavin, 1975-
Format:
Books
Publication Date
2006
Excerpt:
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
by
Weinreich, Len.
Format:
Books
Publication Date
1999
Excerpt:
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
by
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format:
Books
Publication Date
1998
Excerpt:
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting
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