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1. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
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2. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2006
Excerpt: 
part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market
Available: Copies:
3. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2004
Excerpt: 
: Understanding Clients and Buyers -- The Research Foundation Part Two: Market, Product, and Competitive Analyses
Available: Copies:
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