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1. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and
Available: Copies:
2. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The agency structure -- The Media Options. Newspapers and magazines ; Radio ; TV and cinema
Available: Copies:
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