3 Results Found
000IIE
1.
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
2.
by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
-- Ch. 7. Communication planning : media strategy and tactics -- Ch. 8. Integrated communications -- Ch
3.
by
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format:
Books
Publication Date
1998
Excerpt:
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting