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The art of writing advertising

Higgins, Denis.

Format:

Books

Publication Date

2003 1965

Excerpt:

The art of writing advertising / Higgins, Denis.

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Hey whipple, squeeze this : the classic guide to creating great advertising

Sullivan, Luke, author.

Format:

Books

Publication Date

2022

Excerpt:

Daydream: Concepting: coming up with ideas -- Brevity is the soul of wit: The art of copywriting -- The

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How to write great copy : learn the unwritten rules of copywriting

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220

Format:

Electronic Resources

Publication Date

2006

Excerpt:

and shows readers how to do the same. He articulates the codified knowledge copywriters and art

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Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to

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Advertising copywriting

Burton, Philip Ward, 1910-

Format:

Books

Publication Date

1999

Excerpt:

're Saturated with Market Data. Time Now to Do Your Copy Planning -- Advertising's Creative Duo -- Art Director

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