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1. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
interesting?: Storytelling, conflict, and brand platforms -- Rewiring your brain: Chasing ideas and making big
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2. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
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3. 
Cover image for Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
Format: 
Books
Publication Date 
2014
Excerpt: 
by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question
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4. 
Cover image for The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Format: 
Books
Publication Date 
2010
Excerpt: 
brand content and experiences that sell.
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