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1. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
Available: Copies:
2. 
Cover image for Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
Format: 
Books
Publication Date 
2014
Excerpt: 
's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince
Available: Copies:
3. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
selling your work -- The student book -- Conclusion.
Available: Copies:
5. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some
Available: Copies:
6. 
Cover image for Hey, Whipple, squeeze this! : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
1998
Excerpt: 
Salesmen Don't Have to Wear Plaid: Selling without selling out -- A Sharp Pencil Works Best: Some
Available: Copies:
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