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Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

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Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

marketing focus -- 6. Projecting the right image -- 7. Establishing your position and brand -- 8. Getting

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