3 Results Found Subscribe to search results
000IIE
Print
by 
Broadbent, Simon.
Format: 
Books
Publication Date 
1988
Excerpt: 
The advertiser's handbook for budget determination / Broadbent, Simon.
Available: Copies:
2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing
Available: Copies:
3. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Media Selection Rationale -- Media Strategy -- Flowchart and Budget -- Post-Buy Evaluation -- The
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Item Available