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1. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing
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2. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
International advertising : communicating across cultures / Mueller, Barbara, 1958-
Available: Copies:
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