2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
brand promotion -- 9. Managing creativity in advertising and IBP -- 10. Creative message strategy -- 11
Available: Copies:
2. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Language
Publication Date
Subject
Item Available