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1. 
Cover image for Advertising media planning
Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic
Available: Copies:
2. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
Plans médias.
Available: Copies:
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