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Media, marketing and advertising directory 2008

Daily Sun (Newspaper)

Format:

Books

Publication Date

2007

Excerpt:

Media, marketing and advertising directory 2008 / Daily Sun (Newspaper)

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

Small business marketing for dummies / Schenck, Barbara Findlay.

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing.

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

Available: Copies:

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

Marketing channels.

Available: Copies:

Media planning & buying in the 21st century

Geskey, Ronald D.

Format:

Books

Publication Date

2013

Excerpt:

Marketing.

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

10.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Katz, Helen E.

Format:

Books

Publication Date

2010

Excerpt:

Marketing channels.

Available: Copies:

11.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

12.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic

Available: Copies:

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