4 Results Found
0000IIE
1.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
2.
by
Katz, Helen E.
Format:
Books
Publication Date
2014
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
3.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Branding (Marketing)
4.
by
Katz, Helen E.
Format:
Books
Publication Date
2010
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
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