IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and
Available: Copies:
2. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Media planning: newspapers, magazines, television, and radio -- Media planning: advertising and IBP in
Available: Copies:
3. 
Cover image for Media, marketing and advertising directory 2008
Media, marketing and advertising directory 2008
Media, marketing and advertising directory 2008
by 
Daily Sun (Newspaper)
Format: 
Books
Publication Date 
2007
Excerpt: 
Media, marketing and advertising directory 2008 / Daily Sun (Newspaper)
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location