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1. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising media planning / Sissors, Jack Zanville, 1919-
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2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
by 
Geskey, Ronald D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Media planning & buying in the 21st century / Geskey, Ronald D.
Available: Copies:
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
Available: Copies:
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Advertising media planning.
Available: Copies:
10. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
11. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising media planning.
Available: Copies:
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