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1. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
4
Available: Copies:
2. 
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
4
Available: Copies:
3. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
4
Available: Copies:
4. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
4
Available: Copies:
7. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Excerpt: 
4
Available: Copies:
8. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
9. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
2; From Things to Thrills. Chapter 3; The Rise of Electronic Danse Music. Chapter 4; Access over
Available: Copies:
10. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
4
Available: Copies:
11. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
Available: Copies:
12. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media
Available: Copies:
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Belch, George E. (George Edward), 1951-
(6)
Belch, Michael A.
(5)
Maggs, Jeremy.
(5)
Advertising Media Association of South Africa.
(3)
Burnett, John, 1944-
(3)
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Communication in marketing.
(15)
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(14)
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(13)
Advertising -- South Africa.
(11)
South Africa.
(8)
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