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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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2. 
Cover image for How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
by 
Lewis, Herschell Gordon, 1926-2016.
Format: 
Books
Publication Date 
1990
Excerpt: 
Advertising -- Costs.
Available: Copies:
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