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1. 
Cover image for How advertising works : the role of research
How advertising works : the role of research
How advertising works : the role of research
by 
Jones, John Philip.
Format: 
Books
Publication Date 
1998
Excerpt: 
How advertising works : the role of research / Jones, John Philip.
Available: Copies:
2. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising & promotion / Hackley, Christopher E., author.
Available: Copies:
3. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Advertising.
Available: Copies:
4. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and integrated brand promotion / O'Guinn, Thomas C.
Available: Copies:
5. 
Cover image for Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising & promotion. Hackley, Christopher E., author.
Available: Copies:
6. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising : concept and copy / Felton, George, 1947-
Available: Copies:
7. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
Available: Copies:
8. 
Cover image for Advertising theory
Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising theory / Rodgers, Shelly.
Available: Copies:
9. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
10. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
Available: Copies:
11. 
Cover image for Persuasive advertising : evidence-based principles
Persuasive advertising : evidence-based principles
Persuasive advertising : evidence-based principles
by 
Armstrong, Jon Scott, 1937-
Format: 
Books
Publication Date 
2010
Excerpt: 
Persuasive advertising : evidence-based principles / Armstrong, Jon Scott, 1937-
Available: Copies:
12. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
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