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Apples, insights and mad inventors : an entertaining analysis of modern marketing

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

Apples, insights and mad inventors : an entertaining analysis of modern marketing / Bullmore, J. J

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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message

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Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision

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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and

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10.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other

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11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

PROGRAM SITUATION ANALYSIS. Ch. 3. Organizing for Advertising and Promotion : The Role of Ad Agencies and

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12.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Resources, Inc. -- Summary -- Findings about advertising elasticity -- Meta-Analysis -- Assmus, Farley, and

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