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00000IIE

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-Regulation by Advertisers and Agencies -- Self-Regulation by Trade Associations -- Self-Regulation by Businesses

Available: Copies:

The nuts 'n bolts of media planning : a comprehensive industry guide

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Advertising Media Association of South Africa.

Available: Copies:

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Advertising Media Association of South Africa.

Available: Copies:

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Advertising Media Association of South Africa.

Available: Copies:

Advertising in South Africa

Brewer, Chris.

Format:

Books

Publication Date

1998

Excerpt:

Media Association of South Africa.

Available: Copies:

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