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1. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Attention! : how to interrupt, yell, whisper, and touch consumers / Sacharin, Ken.
Available: Copies:
2. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading
Available: Copies:
3. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the
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4. 
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention
Available: Copies:
5. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
: it's tougher to get the attention of consumers swamped with ad messages -- There is no line : once
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6. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
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7. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.
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8. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12
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