13 Results Found
000000000000IIE
1.
by
Lucas, Gavin, 1975-
Format:
Books
Publication Date
2006
Excerpt:
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
2.
by
Tombleson, Bridget, author.
Format:
Books
Publication Date
2023
Excerpt:
ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and
3.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
Advertising -- Brand name products.
4.
by
Chernev, Alexander, author
Format:
Books
Publication Date
2020
Excerpt:
Strategic brand management / Chernev, Alexander, author
5.
by
Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format:
Books
Publication Date
2012
Excerpt:
communication and how to solve them / Johnson, Michael, 1964-
6.
by
Hackley, Christopher E.
Format:
Books
Publication Date
2010
Excerpt:
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
by
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format:
Books
Publication Date
2008
Excerpt:
Brand name products -- Marketing -- Management.
8.
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall
9.
by
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format:
Books
Publication Date
2004
Excerpt:
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
10.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
11.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
12.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
effective cutting-edge advertising and Integrated Marketing Communications campaigns? Join us as we see how
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