by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Trade-Oriented Promotions -- Coordinating Sales Promotion with Advertising and Other IMC Tools -- Budget
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
1. Advertising Communications and Promotions -- 2. Marketing Objectives and Budget -- 3. Target
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