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Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8

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