Search Results for Business -- Research.

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6 Results Found

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

of advertising research -- Uses of advertising research -- Research ethics.

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and integrated brand promotion in business and society -- The world of advertising and

Available: Copies:

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Excerpt:

-- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business

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