by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Advertising media planning.
by
Belter, Luisa.
Format:
Books
Publication Date
2011 2010
Excerpt:
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
Small business marketing for dummies / Schenck, Barbara Findlay.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
2005
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format:
Books
Publication Date
2002
Excerpt:
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
1999
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
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