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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
Available: Copies:
2. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
Available: Copies:
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
Available: Copies:
4. 
Cover image for Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
Small business marketing for dummies / Schenck, Barbara Findlay.
Available: Copies:
5. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
7. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
8. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in
Available: Copies:
9. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
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