Search Results for Campaign management.

3 Results Found

000IIE

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Available: Copies:

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

Available: Copies:

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