Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip

and persuasive form of narrative within a digital context, whilst building brand. Contemporary case

questions, a contemporary global case study, a career profile of a current practitioner, end

with striking full colour visual advertisements and illustrations, new examples and case studies, this

-world case and visual examples are provided, including augmented reality, mobile GPS couponing, interactive

takes you well beyond traditional media topics, offering engaging examples and case histories on hot

bringing together for the first time discussions and case studies that reveal the working methods of major

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media

-- Case History: Sharp Watches -- 3. Who Do You Think You Are, Anyway? -- Case History: Porte Advertising

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

-- 3. The special case of English -- 4. Minority languages, accents and dialects in advertising -- 5

communication theory and illustrated through numerous examples and case studies, this primer will serve as a