Search Results for Communication in management

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10 Results Found

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

information processing theory in advertising -- Socio-cultural theory in advertising -- Levels of explanation

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

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Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

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Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-

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Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Communication in marketing.

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Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Shimp, Terence A. Promotion management & marketing communications.

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Promotional strategy : managing the marketing communications process / Engel, James F.

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10.

Promotional strategy : managing the marketing communications process

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Promotional strategy : managing the marketing communications process / Engel, James F.

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