Integrated marketing communication / Mulder, D. (Dalmé)

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Integrated marketing communication / Van Heerden, Neels, 1957-

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Space race : an inside view of the future of communications planning / Taylor, Jim.

-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12