planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

A complete guide to creative ideas, strategies and campaigns for advertising, media and

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

The concise encyclopedia of communication / Donsbach, Wolfgang, 1949-

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising and promotion : an integrated marketing communications perspective / Belch, George E