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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Social Effects -- Economic Effects of Advertising -- Effects on Consumer Choice -- Effects on Competition

Available: Copies:

Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Clarity for Cleverness -- Example: Birds Eye -- AdError Seven Overacknowledging Your Competition

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

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The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

, the college competition winners, and a look into the judging process with a JudgeAes Choice section

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The ultimate secrets of advertising

Jones, John Philip.

Format:

Books

Publication Date

2002

Excerpt:

, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long

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