Search Results for Consumer behavior -- Research.

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6 Results Found

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

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Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market

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