7 Results Found
0000000IIE
1.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
3.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
4.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
aspects of advertising -- The scope of advertising : from local to global -- Marketing and consumer
5.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
6.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
7.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
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