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00IIE
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1. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
buying -- Media research -- Principles of persuasion -- Persuasion techniques -- Formats, style and
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2. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-
Available: Copies:
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