Search Results for Corporate sponsorship.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

, and support media -- Event sponsorship, product placements, and branded entertainment -- Integrating

Available: Copies:

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

: public relations, sponsorship, and corporate advertising.

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

relations, sponsorship, and corporate advertising -- Creating advertisements and commercials -- Creative

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

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