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1. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Advertising theory. Why theorise advertising and promotion? -- Practice-based advertising theory -- Cognitive
Available: Copies:
2. 
Cover image for Advertising theory
Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising theory / Rodgers, Shelly.
Available: Copies:
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