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1. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
of advertising research -- Uses of advertising research -- Research ethics.
Available: Copies:
2. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink
Available: Copies:
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