Youthnation : building remarkable brands in a youth-driven culture / Britton, Matt, 1975-, author

Theory, culture & society (Unnumbered)

participatory culture, and narrative. For the first time ever, this book brings together extant arts and

, inclusion, & purpose-led marketing -- Building a culture for results.

advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along

Advertising, its supporters, and its critics -- Living in a consumer culture -- Advertising and the

Advertising in popular culture -- United States.

services -- Food and culture -- Music, dance and culture -- Entertainment in rural and urban communities

1. Advertising, Its Supporters, and Its Critics -- 2. Are Goods Bad? Living in a Consumer Culture

culture -- Advertising's interaction with economic and political systems -- Advertising and regulatory

and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the

Brands. What do ads do? keywords: Advertisement, Culture. Products, brands, and signs. keywords