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1. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making
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2. 
Cover image for Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising
Available: Copies:
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