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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
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2. 
Cover image for Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
Which ad pulled best? : 50 case histories on how to write and design ads that work
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip
Available: Copies:
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