) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-

Intercultural communication.

strategy: finding links to the market -- Integrating advertising with other elements of the communications

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media