Integrated marketing communication / Mulder, D. (Dalmé)

Digital -- Marketing.

Digital storytelling for brands / Tombleson, Bridget, author.

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

Integrated marketing communication / Van Heerden, Neels, 1957-

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating

Branding (Marketing)

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus