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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Environment -- The Economic Environment -- The Demographic Environment -- The Cultural Environment

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Economic Aspects of Advertising and Promotion.

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Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and

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The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

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Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

Multiculturalism -- Economic aspects.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

the Social, Ethical, and Economic Aspects of Advertising and Promotion.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global

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Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

culture -- Advertising's interaction with economic and political systems -- Advertising and regulatory

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10.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Advertising perspectives -- The dimensions of advertising -- The economic, social, and regulatory

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11.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Pt. 1. Advertising Perspectives. 1. The Dimensions of Advertising. 2. The Economic, Social, and

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12.

International advertising : communicating across cultures

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

programmes for foreign markets. The text presents an overview of the cultural, economic, legal, political and

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