Search Results for Emotion.

Select an Action

5 Results Found

00000IIE

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by

Available: Copies:

Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motion

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2005

Excerpt:

motion / Roberts, Kevin, 1949-

Available: Copies:

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

emotion -- Disadvantages of emotion -- When do emotions work? -- Methods of arousing emotions -- Drama

Available: Copies:

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Trott) -- The Law of Emotion (John Shaw) -- The Law of Love (Kevin Roberts) -- The Law of Experience

Available: Copies:

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Information and Argument. Persuasion with Emotion: Use of Drama, Humor and Music. Persuasion Using Endorsers

Available: Copies:

Select an Action

	{displayName}	{count}
{error}