Advertising and integretrated brand promotion in business and society -- Analyzing the environment

naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2

Naming and Intellectual Property Issues -- 4 Environmental, Regulatory and Ethical Issues -- PART 2

International Environment -- The Economic Environment -- The Demographic Environment -- The Cultural Environment

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al

pt. 1. Advertising foundations and environment -- Introduction to advertising -- Advertising and

strategies for adapting to - and thriving in - this challenging new environment." "Laced with colorful

social, cultural, and geopolitical changes that affect the image-saturated environment around us

Advertising foundations and environment -- Advertising background, planning, and strategy

planning, media planning and buying, and the demands of a creative environment."--BOOK JACKET. "Each part

Strategic Decisions. The Regulatory Environment of Promotion. Advertising Agencies and the Creative Process