7 Results Found
0000000IIE
253.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
of advertising research -- Uses of advertising research -- Research ethics.
254.
by
Holtzhausen, Derina Rhoda, author.
Format:
Books
Publication Date
2021
Excerpt:
-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic
255.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2015
Excerpt:
-- Advertising and promotion : ethics and regulation -- Research in advertising.
256.
by
Rodgers, Shelly.
Format:
Books
Publication Date
2012
Excerpt:
responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau -- Contexts of advertising -- Ethics and
257.
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
258.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
259.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
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