Search Results for Evaluation.

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R.

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- Evaluation.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-- pt. Six Monitoring, Evaluation, and Control -- 18. Measuring the Effectiveness of the Promotional

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media

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Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

! -- 1.12. Idea evaluation and selection : from three hundred to three -- 1.13. Implementation : turning

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

Available: Copies:

10.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Evaluating experiments -- Field approach -- Econometric models -- Evaluation of the field approach -- Hybrid

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

the integrated marketing communications program -- Monitoring, evaluation, and control -- Special

Available: Copies:

12.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

, evaluation, and control -- pt. 7. Special topics and perspectives.

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