Summary

SiSoMo - Sight, Sound and Motion is the combination that made television the most powerful selling tool ever invented. It is the heady combination of the senses that is now spreading across all screen-based media. This new book, from the worldwide CEO of Saatchi & Saatchi, welcomes you to the Screen Age. This is a visually stimulating rush through the SiSoMo world and is for everyone who was ever thrilled by a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound and motion is the only way to cut through media fragmentation